Zoho Hintergrundunschärfe der Marketingautomatisierung
Zoho Logo für Marketingautomatisierung
Zoho Marketing Automation
Optimierter Marketingerfolg
4.2
(75)
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Zoho Bewertungen und Produktdetails zur Marketingautomatisierung

Zoho Übersicht über die Marketingautomatisierung
Was ist Zoho Marketing-Automatisierung?

Zoho Marketing Automation ist eine umfassende Marketing-Automatisierungssoftware, die unter der entwickelt wurde Zoho Ökosystem speziell für die nahtlose Verwaltung von Marketingaktivitäten über mehrere Kanäle hinweg. Die Plattform wurde entwickelt, um Vermarkter bei der Planung, Verwaltung und Verfolgung von Marketingkampagnen über verschiedene Kanäle wie Web, E-Mail, soziale Netzwerke und sogar SMS- und Offline-Kanäle zu unterstützen. Es bietet Automatisierungstools, die personalisierte Erlebnisse über verschiedene Berührungspunkte hinweg bieten können.

Unternehmen Zoho Korporation
Gründungsjahr 2000
Firmengröße Über 10,001 Mitarbeiter
Hauptsitz Chennai, Tamil Nadu
Soziale Medien
Zoho Marketing-Automatisierungskategorien auf Findstack
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Stellen Sie Fragen zu Zoho Marketing Automation
Was Zoho Wofür eignet sich Marketing-Automatisierung am besten?
Wie funktioniert Zoho Marketing Automation im Vergleich zu HubSpot?
Was sind die Vor- und Nachteile von Zoho Marketing-Automatisierung?
Zoho Produktdetails zur Marketingautomatisierung
Unser
API
Segment
Vertriebspartner
Mittlerer Markt
Unternehmen
Einsatz Cloud / SaaS / Webbasiert, mobiles Android, mobiles iPad, mobiles iPhone
Trainings Dokumentation
Sprachen Englisch
Zoho Marketing-Automatisierungsfunktionen
A/B-Tests
Analytics / ROI-Tracking
Attributionsmodellierung
Verhaltensorientiertes Targeting
CRM-Integration
Kampagnenmanagement
Kontaktverwaltung
Content Management
Kundendatenplattform
Kundenbefragungen
Anpassbare CTAs
Drip-Kampagnen
Dynamischer Inhalt
E-Mail-Marketing
Ereignisbasierte Trigger
Formularverwaltung
Landing Pages / Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel-Marketing
Prädiktive Analytik
SEO-Management
SMS Marketing
Vertriebsintelligenz
Segmentierung
Social Media-Integration
Web Analytics
Website-Besucher-Tracking
Workflow-Automatisierung
Zoho Marketing-Automatisierungsmedien
Zoho Marketing Automation 0
Zoho Marketing Automation 1
Zoho Marketing Automation 2
Zoho Marketing Automation 3
Zoho Marketing Automation 4
Zoho Screenshots zur Marketingautomatisierung
Haftungsausschluss
Unsere Forschung basiert auf verschiedenen maßgeblichen Quellen und soll allgemeine Ratschläge geben. Wir garantieren nicht, dass unsere Vorschläge für jeden Anwendungsfall am besten funktionieren. Berücksichtigen Sie daher bei der Auswahl von Produkten und Dienstleistungen Ihre individuellen Bedürfnisse. Teilen Sie uns gerne mit Feedback.
Letzte Aktualisierung: Februar 10, 2025
Zoho Logo für Marketingautomatisierung
75 Zoho Marketing Automation Rezensionen
4.2 von 5
Kleinunternehmen (50 oder weniger Mitarbeiter)
16. Juli 2020
 Quelle
Gesamtbewertung:
5.0
FR
Fredrick R.
Gründer
Teilen
„Benutze es täglich“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Ease of use. Integration and functionality.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

Difficult to navigate sometimes. They constantly change format.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Unlimited automated emails; Touchpoints; Complete lead management

Kleinunternehmen (50 oder weniger Mitarbeiter)
02. Mai 2020
 Quelle
Gesamtbewertung:
5.0
Krystle P. Avatar
Krystle P.
General Manager
Teilen
„Hub-Rezension“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

I like its integration between other apps and platforms. Also how it allows you to follow the customer journey

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

I would like if it could do more accounts

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Understanding customer behavior. What they do, when they do it and how long they stay on a particular page etc

Kleinunternehmen (50 oder weniger Mitarbeiter)
25. Mai 2019
 Quelle
Gesamtbewertung:
5.0
Richard L. Avatar
Richard L.
Marketingdirektor und CRM-Administrator
Teilen
„Eine All-in-One-Lösung für alle Ihre Marketinganforderungen.“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live. Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-)

Kleinunternehmen (50 oder weniger Mitarbeiter)
21. Mai 2019
 Quelle
Gesamtbewertung:
5.0
RP
Rick P.
Filmkritik
Teilen
„Wenn es einen anderen, leistungsfähigeren Marketingbegleiter gibt, würde ich ihn gerne ausprobieren“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard. No integration with Zoho's own forms app? Or am I missing something?

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

Mittleres Marktsegment (51–1000 Mitarbeiter)
Jan 19, 2024
 Quelle
Gesamtbewertung:
4.5
PB
Pradeepa B.
Gründer
Teilen
"Zoho Automatisierung ist das beste Werkzeug zum Arbeiten.
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Its increases our revenue and implementation is ease.The features of this product is very reliable to the business

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

some of the metrics not be tracked if its implemented this will give awesome response

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

It will increases our returning customers and increse our revenue by xxx%,which gives us big positive impact on our business.

Mittleres Marktsegment (51–1000 Mitarbeiter)
15. Dezember 2023
 Quelle
Gesamtbewertung:
4.5
DKNarasimha K. Avatar
DKNarasimha K.
Digitale Marketing Executive
Teilen
„Ein benutzerfreundliches und zeitsparendes Tool“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

1. Easy to configure 2. User friendly controls

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

1. No customization for image position available for smart - pop up. Have limited options. 2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color. 3. Can't add font types 4. Overall limited options for customization in smart -pop up

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

We are benifitting from using Survey forms in Zoho.

Unternehmen (> 1000 MA)
13. Oktober 2023
 Quelle
Gesamtbewertung:
4.5
Kunal A. Avatar
Kunal A.
Leitender Systemanalyst
Teilen
„Rezension für Zoho Marketing"
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Its a user friendly tool and it allows to generate multiple invoice simultaneously. It helps in generating invoice notifications automatically. It also allows yo generate required reports within the tool.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

The learning material is not much for beginners. support services can be improved. I observed sometimes tool gets stuck and it needs to be ended from task manager.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

It helps in generating invoice automatically. which was for a challenge earlier. we can also find out the pending invoices from the report generated within the tool.

Mittleres Marktsegment (51–1000 Mitarbeiter)
12. September 2023
 Quelle
Gesamtbewertung:
4.5
TW
Tim W.
Gründer
Teilen
„Voller Funktionen und leistungsstarker Integrationen“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables. Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey. It's feature set is more advanced than other email marketing software I have previously used.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful. The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey. This means we are able to better retain customers to come back to purchase other products from us after their initial purchase. For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product.

Kleinunternehmen (50 oder weniger Mitarbeiter)
08. August 2022
 Quelle
Gesamtbewertung:
4.5
RP
Rajesh P.
Mitbegründer
Teilen
„Minimiere meine Arbeit und es hilft, Zeit zu sparen“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

It solved my API connectivity and customers' query-solving process time. Minimized my time while working, so that I can focus on others things while working on the Zoho automation tool.

Kleinunternehmen (50 oder weniger Mitarbeiter)
05. August 2022
 Quelle
Gesamtbewertung:
4.5
Denver r. Benutzerbild
Denver R.
Business Analyst
Teilen
"Zoho ist äußerst benutzerfreundlich und einfach zu bedienen“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Zoho makes its easy for me to bring the relevant target audience to my website and increase sales

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

Zohos pricing is a little too high for new businesses and should have cheaper options as well

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

The behavioural targeting helps me pick and choose my target audience in details, Zoho also helps me with detailed analysis of each campaign

Kleinunternehmen (50 oder weniger Mitarbeiter)
20. Mai 2022
 Quelle
Gesamtbewertung:
4.5
Richard K. Benutzerbild
Richard K.
Arbeitslos
Teilen
„Über eines der besseren Werbeautomatisierungstools, die ich bisher verwendet habe.“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Zoho platform offers a exclusive set of gear for organizations which enables us to scale even further. Zoho advertising automation tool has lot of capabilities which helps with coping with sales, lead management, promoting advertisements, monitoring consumer behaviour, social media postings/analysis, sms/e mail advertising campaigns essentially a whole list of functions for advertising a business. Best factor is that I can setup the flows and control the whole thing inside this tool from publishing advertisements to focusing on customers via their tracking system.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

So far all seems precise for me. The element is it is very tough to set it up for a brand spanking new person with all of the capabilities you provide, so having a video tutorials will assist us to recognize every capabilities in better way. Also please consider live assist to users thanks.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Zoho advertising automation has an entire set of package deals and for each business we are able to personalize it with our requirements that is satisfactory factor to do. Getting leads is great however monitoring the behaviour and converting the things as consistent with a person to have a conversion is what I like with this device additionally the convenience of getting all matters with an excellent flow makes this a must have tool for any business.

Kleinunternehmen (50 oder weniger Mitarbeiter)
03. Mai 2022
 Quelle
Gesamtbewertung:
4.5
Saikrishna G. Avatar
Saikrishna G.
Wordpress Entwickler:in / Unternehmen
Teilen
„Eines der besten Tools für Marketingmanagement/-automatisierung“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Zoho platform provides a different set of tools for businesses which helps us to scale even further. Zoho marketing automation tool has lot of features which helps with managing sales, lead management, promoting ads, tracking user behaviour, social media postings/analysis, sms/email marketing campaigns basically a complete features for marketing a business. Best thing is that I can setup the flows and manage everything within this tool from publishing ads to targeting users by tracking them.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

So far all looks good for me. The thing is it's very difficult to set it up for new user with all the features you provide, so having a video tutorials will help us to understand each features in better way. Also please consider quick support to users.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Since our product is service based and new in market we were trying to figure out some good tools which can help us with marketing and converting leads. Zoho marketing automation has complete set of package for every business we can customise it with our requirements which is best thing to do. Getting leads is fine but tracking the behaviour and changing the things as per user to have a conversion is what I like with this tool also the ease of having all things within flow is very good and stressless.

Mittleres Marktsegment (51–1000 Mitarbeiter)
12. April 2022
 Quelle
Gesamtbewertung:
4.5
Varun P. Avatar
Varun P.
Produktmanager/in:
Teilen
"Zoho Marketing-Automatisierung erledigt den Job.“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Marketing automation has grown as a field and technologies have evolved along with it zoho marketing automation has also covered the basics of marketing automation pretty well

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

A little more simplification is required in the UI of zoho marketing automation rest all is super

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Setting up automated workflows for all my marketing needs like drip emailing trigger based email send out, marketing analytics, etc

Unternehmen (> 1000 MA)
06. Dezember 2023
 Quelle
Gesamtbewertung:
4.0
Valerie W. Avatar
Valerie W.
Leitender Social-Media-Manager
Teilen
"Zoho Marketing Automation, das beste Programm, ich liebe es.“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Using Zoho Marketing Automation, I solve challenges related to efficient marketing campaign management. Benefits include greater process automation, better audience segmentation, and the ability to more accurately track campaign performance. Additionally, seamless integration with other Zoho tools improves operational efficiency and consistency in data management.

Mittleres Marktsegment (51–1000 Mitarbeiter)
02. Nov 2023
 Quelle
Gesamtbewertung:
4.0
JC
Jennifer C.
Gründer
Teilen
"Zoho Vor-und Nachteile"
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Your marketing teams can conduct campaigns more effectively and provide sales with high-quality leads when they use Zoho CRM. To assist you in streamlining and automating your marketing operations, Zoho CRM has a number of built-in marketing automation capabilities, such as lead scoring, segmentation, and Google Ads connections.

Kleinunternehmen (50 oder weniger Mitarbeiter)
21. Oktober 2023
 Quelle
Gesamtbewertung:
4.0
AG
Anuj G.
Marketing Executive
Teilen
„Beste Plattform für Marketing-Automatisierung“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

Integration is bit difficult need a proper resistance from supporting

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

All the marketing channels are into one section where you can directly send any type of communication to the database

Kleinunternehmen (50 oder weniger Mitarbeiter)
23. September 2023
 Quelle
Gesamtbewertung:
4.0
Rohit k. Benutzerbild
Rohit K.
Community Manager
Teilen
„Beste Marketing-Automatisierungsplattform“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

One of the things i have encountered problem is the learning curve for beginners is a little hard. As a beginner when i came to know and was exploring the automation marketing, there were many difficulties i faced with the platform interface and feature.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

Zoho Marketing automation had helped me a lot in time efficiency- the automation aspect save the valuable time which help me to focus on other crucial aspects of their business.

Kleinunternehmen (50 oder weniger Mitarbeiter)
11. Oktober 2022
 Quelle
Gesamtbewertung:
4.0
AG
Alex G.
Frachtmakler
Teilen
„Das beste Tool zur Verdoppelung Ihres ROI, da es einfach in andere Social-Media-Websites und -Apps zu integrieren ist.“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

Leads can be imported easily from PC (as Csv file) and can be generated easily using signup forms, integrating it with Eventbrite, tracking webinar registration using GoToWebinar. Additionally, provide a funnel builder under "Journeys" tab. So, there is no need to spend extra dollars on other software, such as clickfunnel.com.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

The signup form templates are not good enough. No free software version is provided like other competitor software such as HubSpot.

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

I spent a lot on Facebook ads but did not have any funnel to create a gerney for my customers. Zoho marketing not only provides me with easy software to create a funnel but also helps me save extra dollars I think to spend on different software.

Kleinunternehmen (50 oder weniger Mitarbeiter)
18. Oktober 2021
 Quelle
Gesamtbewertung:
4.0
YL
Jaroslaw L.
CEO
Teilen
"Zoho ist gut, wenn du schlau genug bist)“
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

I like that Zoho is made by professionals who understand what they are doing. They can predict all business processes which can be on the way.

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

It's too complicated for me. If I am running a small business, I do not need all those features that they have

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

I was trying to Automatization my Abdoned cart from my webstore, and it was so complicated. Before, I used other services, and I knew how easy it could be.

Kleinunternehmen (50 oder weniger Mitarbeiter)
17. August 2021
 Quelle
Gesamtbewertung:
4.0
LUIS ANGEL N. Avatar
Luis Angel N.
Supporte Ti
Teilen
"Zoho Marketign Beatiful"
Was gefällt dir am besten? Zoho Marketing-Automatisierung?

The administration of the interface is the best that the tool has

Was gefällt Ihnen nicht? Zoho Marketing-Automatisierung?

I do not dislike anything, I have seen the tool and it is very good

Welche Probleme gibt es Zoho Lösungen für die Marketingautomatisierung und welchen Nutzen haben Sie davon?

The transmission of messages

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