Lackmus ist eine bevorzugte E-Mail-Personalisierungs-, -Optimierungs- und -Zusammenarbeitssoftware unter Vermarktern, die entwickelt wurde, um Ihren ROI zu maximieren. Von der Kampagnenentwicklung vor dem Versand über Tests bis hin zu KI-gesteuerten Inhaltsempfehlungen kann Litmus die Tools liefern, die Sie benötigen, und dabei helfen, eine bessere Kreativität zu fördern, um optimierte Inhalte zu gewährleisten.
Unser |
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Segment |
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Einsatz | Cloud / SaaS / Webbasiert |
Unterstützung | 24/7 (Live-Repräsentant), Chat, E-Mail/Helpdesk, FAQs/Forum, Wissensdatenbank, Telefonsupport |
Schulung | Dokumentation |
Sprachen | Englisch |
Easy to use and comprehensive email creative testing tool
It can get a little expensive on larger email volumes
Email creative testing across multiple email clients
It integrates with salesforce marketing cloud which is the ESP we use, and makes it really easy to test emails before deploying
So far, there isn't anything I dislike about Litmus.
I am able to see how emails render across different platforms right in my ESP without exiting. it also allows me to optimize my emails when i test
Ability to Quickly test multiple email clients.
A bit too pricy for my needs and budget.
How emails display on various clients.
The best-in-class for email testing. Its pre-test sending is invaluable for making sure emails look right on every mail client. Pricing is reasonable. Its content and resources are really helpful too.
I doesn't take all the pain away from sending a bulk campaign. A Grammarly style spelling and content checker would be really useful.
Making sure our emails look faultless on every mail client.
The ability to preview how your email will render across multiple email programs on desktop and mobile devices, without the need to have them installed on your PC/ Mobile device.
Do not have any majord dislikes since the platform continually adds new features and functions.
Saves of marketing team much time with the ability to easily and quickly identify any potential issues to be resolved in our campaign emails.
ESP rendering, proofing, and sharing email previews.
Sync sometimes will lag when sending a direct test to the Litmus proof.
Making sure our emails render correctly across multiple platforms, and easy to receive feedback or notes to make updates with.
consolidated email testing in one location
costing is quite high, would like to see lower cost
helps troubleshooting across devices
Web-based drag and drop feature to design the email marketing is the best thing to use. It's super easy to use.
A bit lack of ability to organize emails and campaigns. There is no folder option to create.
We use this to send marketing emails and bulk emails as campaigns.
The best parts are the email previews, so you can see what your email looks like in every inbox. This helps you catch errant code and make sure every user has an optimal experience. You can also put emails in the builder tool to easily tweak and recheck code. They also have super helpful blogs/newsletters.
It's not a cheap tool, so the barrier to entry is high. So you need to be running a big/robust program to make it worth it. It can also be overwhelming to jump into and understand the full extent of its capabilities.
It's a QA tool to ensure our clients get the best content possible and their customers get the best experience. Even for those who feel highly versed in email best practices, it's a good gut check to make sure nothing gets missed in the production and sending process.
In place of sending the email to different emails and check them on different devices and browsers, you just need to check it with Litmus.
They need to have more integrations with other platforms to allow easily check the emails despite the service you want to use to send them.
We do email look checking before sending them to our users and prospects.
The ease of use is fantastic. It provides all of the features you need at an amazing price point.
Nothing within their control. I'd like true email heatmapping capabilities, but that's not currently possible regardless of the platform.
We started using it for email functionality testing. We've realized that we can expand to more advanced email analytics (beyond our email marketing platform).
Brilliant for tracking customer traffic and metrics
the user interface could be more user-friendly and intuitive
Tracking engagement from campaigns that have been marketted
It is helpful to see the different variations of emails in different email providers. I like being able to go in and edit the code and see how it changes the email/select the different sections.
Sometimes more recent updates to email providers aren't shown immediately. I also wish there were more ways to diagnose what is wrong with an email within the tool.
We can easily see what our emails look like in various email platforms.
The many different ways to check on all different platforms and mail carriers to ensure our emails look good in everyone's inbox.
We occasionally have an error with a link showing incorrect when it is okay.
Litmus has helped us prevent sending incorrect or errored emails out to our list.
The easily shareable testing links are helpful in large-scale email marketing. Litmus has a huge variety of client previews, which helps cover all bases.
The number of decisions on what client previews to include can be overwhelming for new team members. Having more pre-built set ups would help with this.
Litmus helps us quality control the emails we send out. It removes a huge amount of manual testing by providing all email clients in one place.
Zip-Download of the previews. Retesting emails that failed our tests.
- no API available (plan: litmus plus) - would love to download the zip automatically in our own system - can't choose between different email client lists (email on acid has this feature) - can't sync/share email client lists between team members - can't easily test email for just one client or two clients (mostly outlook win) --> need to change client list twice (email on acid has better options) - previews on the page are slow (detail page)
- testing emails for our clients for all kind of email clients
Very convenient to test all providers at the same place, you can flag things for review.
Oriented on developers more than on users (though users can definitely find some added value too)
It helps me to ensure that the mailings look good when ending in the inbox of different email providers
Allows us to view our communications on a wide range of devices and clients to see where we need to make updates. The email analyzer is very helpful as well.
There are certain times where the SFMC connector will not work and we will be required to log out of SFMC and back in for it to properly connect to Litmus.
Quicker email communication QA time which allows us to get to market quicker with our communications.
Email preview tools are best in class. It's an essential part of our MarTech stack.
We still miss the website preview tool. The use case is now so specific, we wish it could be utilized in other ways.
We send a ton of emails on behalf of our clients. This cuts our QA time way down.
It's worked well for us. We love how easy it is to use the campaign builder. This software has a very good dashboard that gives you a comprehensive overview of all your campaign statistics. They also offer great software integrations like Pardot.
It's hard to find anything we dislike about limus, but if they could give us more templates to design our email, that would be great.
This was extremely helpful for our email marketing campaigns. With this software, we were able to create dynamic, engaging and mobile-friendly email campaigns.